Brand:
Rodeo fans know that things move fast, and with this brand we wanted to capture the sounds, sights, smells, and feeling of being at a rodeo. We chose textures and typography that evoked western roots, imagery that energized fans, and copy that spoke to the heart of the athletes. Defining words like determined, honorable, magnificent, and powerful framed the dedication animals and humans felt on the field. The vibrant colors and loud visuals added an unexpected element of creativity to match the thrill of rodeo.
Collateral:
As this was the first year of the CFR in Red Deer, the CFR team wanted to become a part of the everyday life of citizens. My team and I designed eye-catching city bus wraps, two billboards that sit just ahead of Red Deer along the Trans-Canada highway, and painted the town in CFR posters.
