CoolVape is a family run business, based in the heart of Calgary, Alberta. They own a number of retail locations in Calgary and Edmonton, and have a dedicated following of fans. Their flavours are handcrafted on site giving their customers a unique taste they cannot find anywhere else.
The Problem
The CoolVape Company came to William Joseph because they were not achieving the market reach they desired. They also needed to prepare ahead of time for new government marketing regulations that were about to take effect. The owners had concerns that the business might close due to the regulations, so they asked us to assist them in revitalizing their brand and in the process we helped them discover new energy for the business.
As Art Director, it was my responsibility to understand what CoolVape needed to achieve its marketing potential. I worked closely with the Strategy department and assisted in understanding the business processes and what kept consumers interested. Following our understanding of the user, we designed a brand that would speak directly to this new target audience.
