Extensive Research:
During a six-week period, I was part of Norseman’s strategy and design team, which conducted interviews with employees and clients to understand the pain points felt to uncover potential business opportunities.
Co-creation workshop:
In a co-creation workshop, we held joint meetings with the client to generate novel ideas aligned with Norseman’s value proposition. We collected employee stories, reviewed and understood the company’s strategy, and guided the client through brainstorming exercises. After forming and evaluating several feasible prototyping ideas, we settled on a human centric design methodology we dubbed “Structure Is Process.”
Structure is Process:
For Norseman, when we say structure, we think process. Structure is the process that creates an ideal ShelterSolution for our customer’s business—a solution that focuses as much on enhancing the customer’s operations Inside as it does protecting them from the environment Outside. At Norseman, a structure is not a building, it’s the process that uncovers the Customer Code and creates a Fiercely Reliable ShelterSolution that enhances customers’ operations from the Inside/Out.
Design:
In the past Norseman would advertise their services and products with pictures of the structures. Because we were repositioning Norseman as a HCD oriented company the building had to go. I developed a concept that illustrates the process of how Norseman tailors its structures to meet the clients’ requirements. Hand-drawn arrows, circles, dashes, and dots are drawn on top of photos of empty sites to simulate the planning process of taking notes. In addition I created three imagery levels, Human, Birds-Eye, and Abstraction perspectives, demonstrating how Norseman considers all variables when assessing a project.
