Branding
In order to find the right balance of Western and Modern, I looked for inspiration in western signers and sleek new-age brands. I created a visual identity that was bright, optimistic, and dynamic. A stark contrast to the dark, disruptive identities of years past. Natural textures of wood and grit combined with western-style typography and serif typefaces gave the event a unique and tasteful style with just the right amount of country flair. A website, brochure, cards, table stands, pullup banners, and event presentations were among the few things designed for this event.
