Research:
Through interviews with patrons and employees we learned two key considerations. First, customers have grown attached to purchasing tickets directly from ticketmaster rather than directly from the SaskTel Centre website. Second, ticket buyers typically use the TicketMaster app to purchase tickets and visit the SaskTel Centre site. We needed a site that took into consideration users preferences for purchasing tickets and the site had to integrate into third-party booking sites such as ticketmaster.
Design
SaskTel wanted to “embrace the past” while “looking to the future” and challenged me to tell their story, a story of 25 years of community engagement and preserve the distinctive look and feel that has made them stand out for decades. I partnered with copywriters to come up with new and exciting headlines and copy that elevated the brand while I paid homage to the past through the use of historical imagery. To engage the community we redesigned and developed their two community outreach websites, Rock the River and Taste of Saskatoon, adding a consistent look across their three brands.
