UX Design
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Sasktel Centre
Research: Through interviews with patrons and employees we learned two key considerations. First, customers have grown attached to purchasing tickets directly from ticketmaster rather than directly from the SaskTel Centre website. Second, ticket buyers typically use the TicketMaster app to purchase tickets and visit the SaskTel Centre site. We needed a site that took into…
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Saskatchewan Professional Marketing Association
Research: Together with the strategy team, I conducted interviews with staff, customers, and fellow marketers to better understand the pain points and challenges that SPMA was facing. With the help of volunteers we planned, ran and analysed card sorting activities and used the results to plan our prototyping. Prototyping: As a result of the card…
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Fit Capital
Branding: Fit Capital owners were very proud of their heritage and many of the visual cues, colors, textures, and messaging. I collaborated closely with the owners to craft a visual brand that embodied their personalities to stand out from the traditional financial brands. Working alongside the strategy and copy teams I developed a suite of…
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Norseman Structures
Extensive Research: During a six-week period, I was part of Norseman’s strategy and design team, which conducted interviews with employees and clients to understand the pain points felt to uncover potential business opportunities. Co-creation workshop: In a co-creation workshop, we held joint meetings with the client to generate novel ideas aligned with Norseman’s value proposition.…