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Canadian Finals Rodeo
Brand: Rodeo fans know that things move fast, and with this brand we wanted to capture the sounds, sights, smells, and feeling of being at a rodeo. We chose textures and typography that evoked western roots, imagery that energized fans, and copy that spoke to the heart of the athletes. Defining words like determined, honorable,…
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CoolVape
CoolVape is a family run business, based in the heart of Calgary, Alberta. They own a number of retail locations in Calgary and Edmonton, and have a dedicated following of fans. Their flavours are handcrafted on site giving their customers a unique taste they cannot find anywhere else. The Problem The CoolVape Company came to…
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Sasktel Centre
Research: Through interviews with patrons and employees we learned two key considerations. First, customers have grown attached to purchasing tickets directly from ticketmaster rather than directly from the SaskTel Centre website. Second, ticket buyers typically use the TicketMaster app to purchase tickets and visit the SaskTel Centre site. We needed a site that took into…
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Saskatchewan Professional Marketing Association
Research: Together with the strategy team, I conducted interviews with staff, customers, and fellow marketers to better understand the pain points and challenges that SPMA was facing. With the help of volunteers we planned, ran and analysed card sorting activities and used the results to plan our prototyping. Prototyping: As a result of the card…
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Gator Concrete
Branding: Originally, Gator Concrete’s logo featured a green cartoon gator smashing through concrete walls and giving a thumbs-up. Even though the logo was memorable, it was not the logo of a world leader in industrial concrete. In a nod to the past, I retained the ‘Gator’ wordmark, gave it a tougher exterior. The visual brand…
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Norseman Structures
Extensive Research: During a six-week period, I was part of Norseman’s strategy and design team, which conducted interviews with employees and clients to understand the pain points felt to uncover potential business opportunities. Co-creation workshop: In a co-creation workshop, we held joint meetings with the client to generate novel ideas aligned with Norseman’s value proposition.…
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STARS and Spurs Gala
Branding In order to find the right balance of Western and Modern, I looked for inspiration in western signers and sleek new-age brands. I created a visual identity that was bright, optimistic, and dynamic. A stark contrast to the dark, disruptive identities of years past. Natural textures of wood and grit combined with western-style typography…